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BUSINESS ETHICS
Note : Section I is
compulsory & Section II solve any six questions :
Section I
CASE STUDY:
No Minor Offence
Census data reveals high level of Under – age marriages
Questions
1. Discuss ethically the drawbacks you find in the under-age
marriages?
2. How does the increasing empowerment of women help
eliminate problems if this type?
Section II
Solve any six questions :
Q2.
a) What
is moral hazards and why is it important?
b) What
is emergent strategy?
Q3.
a) What
are the objectives of a business, and which is the most important?
b) How
many steps are there in the decision making process and what are they?
Q4.
a) What
CSR issues exist for NFPs?
b) What
measures of performance are typically used by these organization?
Q5.
a) How
globalization effect CSR?
b) Is
globalization threat for CSR?
Q6.
a) Why
is the measurement of performance important?
b) What
is ISO14000 and what factors does it cover?
Q7.
a) What
are the responsibilities of business in their corporate decision?
b) What
is the relationship between CSR and corporate behavior?
Q8.
a) What
are the 4 factors of sustainability?
b) What
are the factors of distributable sustainability?
Q9.
a) What justification does stakeholder Theory use
for considering stakeholder?
b) What
are the step involved in the incorporation of environmental accounting into the
risk evaluation system of an organization?
FINANCE MANAGEMENT
NO. 1
COOKING LPG LTD
DETERMINATION
OF WORKING CAPTIAL
Suppose you are Mr.Keen Kumar, the new manager. What steps will you take for the growth of
Cooking LPG Ltd.?
NO. 2
M/S HI-TECH ELECTRONICS
(a) As
a financial consultant, advise the proprietor whether he should go for the
extension of credit facilities.
(b) Also
prepare cash budget for one year of operation of the firm, ignoring
interest. The minimum desired cash
balance & Rs. 30,000, which is also the amount the firm has on January
1. Borrowings are possible which are
made at the beginning of a month and repaid at the end when cash is availab
NO.3
SMOOTHDRIVE TYRE LTD
As a finance analyst, prepare a report for submission to the
CFO and the Board of Directors, explaining to them the feasibility of the new
investment.
No. 4
COMPUTATION OF COST OF CAPITAL OF PALCO LTD
From the facts outlined above, what report would Neha submit
to the Board of Directors of palco Ltd ?
NO. 5
ARQ LTD
Analyse the financial viability of the two options. Which option would you recommend ? Why ?
FINANCIAL MGMT
Case 1: Zip Zap Zoom Car Company
Analyse the debt capacity of the company.
2 GREAVES LIMITED
Questions
- How profitable are its operations? What are the trends in it?
How has growth affected the profitability of the company?
- What factors have contributed to the operating performance of
Greaves Limited? What is the role of profitability margin, asset
utilisation, and non-operating income?
- How has Greaves performed in terms of return on equity? What
is the contribution of return on investment, the way of the business has
been financed over the period?
CASE – 3 CHOOSING BETWEEN
PROJECTS IN ABC COMPANY
Question:
If the cost of capital is 8%, which of the 3
projects should the ABC Company accept?
GENERAL MGMT
CASE 1: Spirituality in the workplace
Question:
1.
What is spirituality?
2.
Is this topic appropriate for businesses?
3.
What are the arguments for and against its inclusion in
business?
CASE 2:
Coke’s European Scare
Question:
1.
What are the management issues in this case?
2.
What did Coke do and what could have been done differently?
What are the key factors that were or should have been
considered by management?
CASE 3 Trials and Challenges For Barrett at Intel
Question:
1.
What is your assessment of Barrett’s performance and his
vision for Intel? Is he the right person for the job at Intel?
2.
What are some problems associated with frequent
reorganization?
3.
What are the pros and cons for focusing on the distant
futures and the heavy investments in new technologies?
CASE: 4 Profiles of
Two Visionaries—Bill Gates & Steve Jobs
Question:
1.
Compare and contrast the careers of Bill Gates and Steve
Jobs.
2.
Compare and contrast the leadership styles and managerial
practices of Gates and Jobs.
3.
What do you think about the future of Microsoft and Apple
Computers?
What is the outlook on life of the two computer nerds?
CASE 5: INFORMATION TECHNOLOGY AT AMERICAN AIRLINES
Questions:
1.
Discuss
the evolving use of information technology at American Airlines?
2.
Should
American Airlines expand its position in Europe? What are the arguments for and
against this expansion?
Logistics Management
Q.1. Read the following case and answer the questions given at the
end.
Passenger Interchange
Questions :
(a) Are the problems of moving people significantly different from
the problems of moving goods or Services?
(b) What are the benefits of public transport over private
transport ? Should public transport be encouraged and, if so, how ?
(c) What are the benefits of iniegrated public transport systems ?
Q 2 . Read the following case and answer the questions given at
the end.
(a) What, in your opinion,
is the major reason for the failure of Kozmo?
(b) Do you think that Kozmo promised what its supply chain could
not bear? What could have prevented its shut-down?
Q 3 Read the following case and answer the questions given at the end.
a)
What is ABL’s strategy for good supply chain Management?
b)
Give any two goals set up by ABL and list their implications on
ABL.
c)
What is the software being use at ABL? Apply that software to
theoretical used and explain.
d)
What is perfect order in this case?
Q 4 Read the following case and answer the questions given at the
end.
Questions:
a)
What should be the basis for sharing benefits between FEML and its
suppliers?
b)
“Managing lead time is more important than reducing the inventory
in a supply Chain”. Defend the statement in the context of FEML.
c)
Explain the brief performance indicators at FEML and its suppliers
end.
d)
List at least four factors on which suppliers of FEML needs to be
evaluated.
Q 5. "There are many possible structures for supply chain,
but the simplest view has materials converging on an organisation through tiers
of supplers and products diverging through tiers of customers." Elaborate.
Q 6. Elobrate clearly the meaning of "World-Class" in
World-Class Supply Chain Management (WCSCM). What are the features of
World-Class Companies ? Give your answer highlighting different
characterisrtics pertaining to management level, quality control,
operations/production and technological advances.
Q 7. What are the essential dlfferences in the Supply Chain
Management of Products vs. Services? Discuss the application of Supply Chain
Managernent principles in Financial Services.
MANGERIAL ECONOMICS
CASE – 1 Power for All: Myth or
Reality?
1.
What are the factors responsible for this excess
demand for electricity?
2.
The demand supply gap is reformed by the
government intervention. Explain this phenomenon by a demand supply model.
3.
What do you think will happen to the price of
electricity?
4.
CASE – 2 Automobile Industry in
India: New Production Paradigm
The Industry
1.
Identify the most important factors of
production in case of automobile industry. Also attempt to explain the relative
significance of each of these factors.
2.
What more information would you like to obtain
in order to draw a production function for Maruti Udyog? Explain with logic.
3.
Automobile industry is a good example of capital
augmenting technical progress. Discuss.
CASE – 3 Indian Cement
Industry: Riding the High Tide
1.
Do you think cement industry in India presents a
good explanation of oligopoly? Which characteristics of oligopoly do you find
in the above case?
2.
How has decontrolling of cement prices helped
the growth of this industry?
3.
Do you see possibilities of cartel or implicit
collusion in the above case? How
4.
CASE – 4 From Wages to
Packages: the Journey of Software
1.
Which factors, according to you, are prompting
organisations to adopt a package instead of traditional salary?
2.
Do you think package compensation is more
suitable in modern globalised business? Can you draw some lessons from marginal
productivity theory?
3.
Do you think that the case supports the
efficiency wage theory or bargaining theory? Give arguments in support of your
logic.
4.
CASE – 5 India in Search of a Way to Harness the
Inflation “Dragon”
1.
What are the major factors contributing to
inflation in India in the recent past? How have they changed since 1991-92?
2.
What measures do you suggest should be taken up
by government of India to handle inflationary pressure?
3.
Evaluate the suggestion of revaluating Indian
rupee against dollars to control inflation.
MARKETING MGMT
CASE: 1 Absolut Vodka: creating advertising history
1.
Discuss the role advertising plays in increasing
brand awareness and brand loyalty among consumers, especially for products that
have very subtle differentiable attributes. In the above context, examine the
impact Absolut advertisements had on its target audience. Do you think the
advertisements fulfilled their purpose?
2.
‘The Absolut advertising campaign is successful
because it is contemporary.’ How did TBWA maintain the ‘freshness’ of the
Absolut campaign? Discuss with respect to the brand’s association with
different media: art, fashion, technology and music.
3.
Even though Absolut ads have been depicted in
different media, the central theme of the campaign has remained unchanged (the
bottle and the two-word slogan) over the years. In light of the above statement,
do you think that the campaign will manage to hold sway or lose in impact in
the near future? Give reasons to support your arguments.
CASE: 2 Tesco: the customer relationship
management champion
1.
Analyse Tesco’s Clubcards scheme in depth and
comment on the various customer segmentation models the company developed after
studying the data gathered.
2.
How did Tesco use the information collected to
modify its marketing strategies? What sort of benefits was the company able to
derive as a result of such modifications?
3.
What measures did Tesco adopt to support the CRM
initiatives on the operational and strategic front? Is it enough for a company
to implement loyalty card schemes (and CRM tools in general) in isolation? Why?
CASE: III Pret a Manger: passionate about food
1.
How has Pret a Manger positioned its brand?
2.
Explain how the different elements of the
services marketing mix support and contribute to the positioning of Pret a
Manger.
CASE: IV The Sudkurier
1.
Explain how you will methodically go about
compiling the requested information covered in the seven questions for
management. Include in your explanation an estimate of the expense involved in
obtaining the information.
2.
Develop a 10-question questionnaire for the
purpose of making a survey.
CASE: V Marketing Spotlight - Disney
1. What
have been the key success factors for Disney?
2. Where
is Disney vulnerable? What should it watch out for?
3. What recommendations would you make
to their senior marketing executives going forward? What should it be sure to
do with its marketing?
MARKETING MGMT
CASE: I Playing to a new beat:
marketing in the music industry
1.
Discuss the micro and macro forces that are
affecting the music industry.
2.
Based on this analysis, what strategic options
would you recommend for both music publishers and music retailers in the
current marketing environment?
3.
Discuss the advantages and disadvantages
associated with online distribution from a music label’s perspective.
CASE: II The Sudkurier
3.
Explain how you will methodically go about
compiling the requested information covered in the seven questions for
management. Include in your explanation an estimate of the expense involved in
obtaining the information.
4.
Develop a 10-question questionnaire for the
purpose of making a survey.
CASE: III Unilever in Brazil:
marketing strategies for low-income customers
Describe
the consumer behaviour differences among laundry products’ customers in Brazil.
What market segments exists?
1.
Should Unilever bring out a new brand or use one
of its existing brands to target the north-eastern Brazilian market?
2.
How should the brand be positioned in the
marketplace and within the Unilever family of brands?
Case 4 Ryanair: the low fares
airlines
1.
How does Ryanair’s pricing strategy account for
its successful performance to date? Would you suggest any changes to Ryanair’
pricing approach? Why/why not?
2.
Is the ‘no-fares’ strategy a useful approach for
Ryanair in the short term? In the long term?
3.
Do the issues facing Ryanair threaten its
low-fares model?
Case V LEGO: the toy industry changes
1.
Why did LEGO encounter serious economic
difficulties in the late 1990s?
2.
Conduct a SWOT analysis of LEGO and identify
the company’s main sources of advantage.
3.
Critically evaluate the LEGO turnaround
strategy.
ORGANIZATIONAL
BEHAVIOR
CASE: I Diana’s Disappointment: The Promotion
Stumbling Block
1.
Within the framework of the emotional
intelligence domains of self-awareness, self-management, social awareness, and
relationship management, discuss the various factors that might have to led to
Diana’s failure to be promoted.
2.
What competencies does Diana need to develop to
be promotable in the future? What can the company do to support her
developmental efforts?
CASE: II Buddy’s Snack Company
1.
You have met three employees of Buddy’s Snacks.
Explain how each employee’s situation relates to equity theory.
2.
Explain the motivation of these three employees
in terms of the expectancy theory of motivation.
CASE: III Sabeer Bhatia: An Icon Of Creativity
1.
What competencies are needed to be creative?
2.
Identify methods through which creativity can be
nurtured.
CASE: IV Women Leaders In The Corporate World
1.
What are the barriers for women to become
corporate leaders?
2.
What competencies are needed by women to succeed
in corporate life?
CASE: V The Excellent Employee
1.
Identify the sources of resistance to change in
this case.
2.
Discuss whether this resistance is justified or
could be overcome.
3.
Recommend ways to minimize resistance to change
in this incident or in future incidents.
Project Management
Case 1 Disaster Recovery at Marshall Field’s
(Another Chicago River Story)
1. In what ways are the
Marshall Field’s flood disaster recovery effort a project? Why are large-scale
disaster response and recovery efforts projects?
2. In what ways do the
characteristics of crisis management as described in this case correspond to
those of project management?
3. Who was (were) the
project manager(s) and what was his or her (their) responsibility? Who was
assigned to the project team and why were they on the team?
4. Comment on the
appropriateness of using disaster recovery efforts such as this.
5. What form of project
management (basic, program, and so on) does this case most closely resemble?
Case 2 Flexible
Benefits System Implementation at Quick Medical Center
1. What form of project
management (basic, program, and so on) does this case most closely resemble?
2. The project manager
is also the director of FS, only one of the departments that will be affected
by the new benefits system. Does this seem like a good idea? What are the pros
and cons of her selection?
3. Comment on the team
members’ part time assignment to the project and the expectation that they give
the project top priority.
4. Much of the success
of this project depends on the performance of team members who are not employed
by Quick, namely the HBS consultants. They must develop the entire
hardware/software benefits system. Why was an outside firm likely chosen for
such an important part of the project manager in meeting project goals?
5.
Case 3 Glades County Sanitary District
Questions:
1. What is the system?
What are its key elements and subsystems? What are the boundaries and how are
they determined? What is the environment?
2. Who are the decision
makers?
3. What is the problem?
Carefully formulate it.
4. Define the overall
objective of the water waste management program. Because the program is
wide-ranging in scope, you should break this down into several sub- objectives.
5. Define the criteria
or measures of performance to be used to determine whether the objectives of
the program are being met. Specify several criteria for each sub-objective. As
much as possible, the criteria should be quantitative, although some qualitative
measures should also be included. How will you know if the criteria that you
define are the appropriate ones to use?
6. What are the
resources and constraints?
7. Elaborate on the
kinds of alternatives and range of solutions to solving the problem.
8. Discuss some
techniques that could be used to help evaluate which alternatives are best.
Case 4 West Coast University
Medical center
1. Why was the system a
failure?
2. What was the likely
cause of its lack of use?
3. What steps or
procedures were absent or poorly handled in the project conception phase?
Case 5 X-philes
Data Management
1. What do you think
will happen?
2. How do you think the
crisis facing Yrisket will affect the Mulder project? The Agentfox project?
3.
Case 6 Star-Board
Construction/West-Starr Associates
1. What steps or
actions should the architect and contractor have taken before committing to the
specifications on the window units and spacing between granite slabs the would
have reduced or eliminated this problem?
Strategic Management
Case
I
THE
STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA
Questions
1. Consider the vision and mission
statements of the Reserve Bank of India
2. Should the RBI go for a systematic and
comprehensive strategic plan in place of its earlier pragmatic approach of
responding to environmental events as and when they occur? Why?
Case
II
WHAT
LIES IN STORE FOR THE RETAILING INDUSTRY IN INDIA
1. Identify the opportunities and threats that
the retailing industry in India offers to local and foreign companies.
2. Prepare
an ETOP for a company interested in entering the retailing industry in
India.Case III
HELPAGE INDIA
Questions
1. In your opinion, what is the
distinctive competence of HelpAge India
2. Prepare a strategic advantage
profile for HelpAge India
Case
IV
BHARAT
HEAVY ELECTRICALS LIMITED CONCENTRATES ON THE EQUIPMENT INDUSTRY
Questions
1.
BHEL
is mainly formulating and implementing concentration strategies nationally as
well as globally, in the power equipment sector. Do you think it should broaden
the scope of its strategies to include integration or diversification? Why?
2.
Suppose
BHEL plans to diversify its business. What areas should it diversify into?
Case
V
THE
INTERNATIONALISATION OF KALYANI GROUP
1. What
is the motive for internationalization by the Kalyani Group? Discuss.
2. Which
type of international strategy is Kalyani Group adopting? Explain.
Case
VI
CORPORATE RESTRUCTURING OF THE INDIAN
REAILWAYS
1. Comment on the steps taken to reduce
the extent of vertical integration at the Indian Railways. Suggest a few more
measures that could be taken.
2. Discuss the measures taken for
corporate restructuring of the Indian Railways, in your opinion, are these
adequate for dealing with the problems faced? Why?
3. Propose
the basic elements of a corporate turnaround for the Indian Railways.
Subject:
Strategic Management. Marks: 100
Attempt any Eight
Questions:
1. Illustrate the
emerging concepts in competition and segmentation?
2. Explain PEST
framework with the help of an example of your choice from the Indian marketing
Environment?
3. Illustrate An
off’s matrix and TOWS analysis?
4. Explain the
significance of marketing strategy for soft drink manufacturers: say Coca-Cola
and
Pepsi Cola and Pepsi cola in India. Discuss
their strategies in depth?
5. Explain
developing and testing a brand with the help of an example of your choice from
the Indian
Marketing environment?
6. Explain the role of strategic marketing in
handling implicit collusion with the help of an example
Of your choice?
7. Comment on the new corporate governing e-laws
and their significance for Indian corporate
Houses?
8. Elucidate new business practices followed by
Indian firms after the advent of customer-
Friendly technologies?
9. Illustrate the successful growth and
diversification strategies adopted by the Indian irms like ICICI
Bank and Tata Steel recently?
10. Elucidate critical factors in selecting the right Relationship
marketing strategy for an Indian
Software firm say, Infosys in Europe and
Middle –east countries ?
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